Thinkific vs Kajabi | Which one is the Best (Comparison) in 2022.

Johni Man
7 min readJul 26, 2022


Thinkific vs Kajabi | Which one is the Best (Comparison) in 2022.

Thinkific vs Kajabi has been in competition in the online course industry for a long time now, but we still have a bit of confusion to decide which one is the best.

to find out which platform is best for your online course, you need to do a lot of research with will take a lot of time, However, To make it easier, this guide breaks down Thinkific vs Kajabi.

we have been doing some research about those websites and finally, we are here today to compare Thinkific vs Kijabi Based on our research, we have a lot of information to show you the entire comparison from features, pricing, benefits, and pros and cons, and more.

Let’s get started,

Disclaimer: This article contains an affiliate link to which I may receive commission and you will receive a discount which will cause you no extra money if you decided on any of these websites.

What are Thinkific and Kajabi

Thinkific and Kajabi are both online course platforms that enable users to create and sell online courses with tons of features like ready-made templates, course builder communities, and more.

with these platforms, you don’t need to worry about maintenance because these platforms can manage all your activities, just create your course and let Thinkific vs Kajabi do the rest for you.


Thinkific is an online platform that is designed for professors who are looking to scale up their online courses with a lot of features and materials to build a successful online courses business.

you can check out my full Thinkific review to see all the features and check out where I have compared Thinkific and teachable, and Thinkific and mighty networks

Thinkific vs Kajabi


Kajabi is an online course platform that enables you to build, market, and sell an online course, membership sites, coaching programs, and more.

all the features of Kajabi will be discussed in detail in the next paragram, so continue reading or use the table of content to jump to a specific chapter if you want.

Thinkific vs Kajabi | Top Features Comparison

this is the comparison of the top features of Thinkific and Kajabi, both platforms have the feature that excludes the mobile app which thinkific currently doesn’t have yet.

Top FeaturesThinkificKajabiStarting PriceGet started for FreeStarts at $149/moUnlimited courses and communities✅100 products maximumExpert customer support✅✅Create courses with any content type✅✅Enroll an unlimited number of students✅20,000 active members maximumPrivate instructor community✅✅Native tools for email marketing✘✅Live Lessons with Zoom✅✘Certificates for course completion✅✘App integrations70+ in the Thinkific App Store8Build a blogneed to use the Custom Pages feature as a workaround if you want to create something like a traditional blog.✅Mobile app✘✅Try Thinkific for freeKajabi Free Trial

Thinkific vs Kajabi Pricing

Thinkific and Kajabi offer different pricing plans based on their features, however, Thinkific offers a 20% discount on annual subscriptions, and Kajabi offers the same 20% discount on annual subscriptions.

Thinkific pricing

Thinkific offer three different pricing plan starting from 39$ up to 399$ per month with 20$ discount on annual subscriptions, however, if you use my link you will get 30 days of free premium account for free and test all the feature before you start paying for monthly subscriptions.

- Free: $0

- Basic: $39 per month

- Pro: $79 per month

- Premier: $399 per month

thinkific pricing
thinkific pricing

Kajabi pricing

Kajabi doesn’t offer a free plan like thinkific but it offers a 14-day free trial and pricing starting from 119$ up to 319$ per month and with a 20$ discount for an annual subscription.

- Basic: $149

- Growth: $199 per month

- Pro: $399 per month

Thinkific Review

Check out my full Thinkific review where I exploit it in detail

Here are the pros and cons of using these platforms not only my own opinions, I will leave a link to the Trustpilot review if you still want more information.

ProsGoodConsNot Good✅no third-party software is required for community learning.✘It doesn’t come with the ability to conduct workshops or live office hours.✅You can embed your course sales widget and market your course directly on your blog posts, social media, or third-party website.✘The free plan comes with limited features.✅Leverage payment gateways like Stripe or Paypal to get instant payments.✘Not as many advanced quiz and survey features.✅You don’t pay extra for video hosting.✘no Live Lessons with Zoom✅Thinkific offers the flexibility to create as many courses as you want.✘Certificates for course completion✅Free trial period and the ability to create a course without inputting your credit card.✅Easy course navigation and organization for enhanced efficiency.✅no transaction fees.

Kajabi Review

this review is based on our own experience with this platform but I am going to leave the Trustpilot rating below so that you can check and see how people are talking about it.

ProsGoodConsNot Good✅ability to build an entire brand/ecosystem in one tool✘No free plan
✅Lots of analytical tools and reporting✘Very expensive✅powerful page builder✘short period with free trial compared to Thinkific✅Great drip-content features, for both courses and email sequences✘a little less flexible than Thinkific✅unique student-facing course player✅Choose from a library of beautiful, mobile-ready landing page templates for every marketing need, including sales pages, optin pages, webinar pages, upsell pages, and download pages.✅ability to Build customer loyalty and create repeat business with weekly, monthly, or annual subscriptions.✅ability to host unlimited videos

TrustPilot overall rating.

we are going to show you customer reviews on Trustpilot on both platforms, this is where you will know which platform is the best based on user rating.

if you can’t test something, you won’t know where it’s good or not unless you have used it before, we are going to see from a real sure of these platforms, how they talk about it.

Thinkific review in trustpilot, Capterra and G2

thinkific Review

Thinkific is rated “Excellent” based on 567 reviews on Trustpilot with an average of 4.6 compared to teachable.

Thinkific is rated 4.6 based on 154 reviews on Capterra.

Thinkific is rated 4.7 on G2 with an average of 179 reviews

with this rating and review Thinkific stands as a good platform for creating online courses but what about teachable,

let’s take a look.

Kajabi Review in trustpilot

Kajabi has more ratings and reviews on Trustpilot than Thinkific based on customer reviews as seen below.

it is rated way better than thinkific and this review is based on the real user experience of these platforms.

Kajabi is rated Excellent based on 1.639 reviews with an average of 4.7 compared to Thinkific with 4.6, However, all the platforms are rated excellent and all the users are happy using this platform.

Kajabi is rated on Capterra 4.4 with an average of 116 reviews which is still good but Thinkific has 4.6 based on 154 reviews.

Kajabi is rated on G2 with an average of 4.6 based on 4.5 61 reviews which are good but still, thinkific has 4.7.


we have to do our best to collect all the information from different sources and give it all in one article, features, pricing, review from different platforms, and more.

based on this review we hope you made up your mind now, however, all the platforms stand as good online course platforms you can start with.

check our full Thinkific Review and read all the information and don’t forget to check our comparison between thinkific and teachable

Disclaimer: This article contains an affiliate link to which I may receive commission and you will receive a discount which will cause you no extra money if you decided on any of these websites.

we have highly recommended you test each of them first before you decided which one you should use, start a free premium account with Thinkific and 14 days of free trials with Kajabi to test them out for yourself.

Thinkific free premium account or 14 days of free trials



Johni Man

It’s not all about the money in the market. It’s also about creating an experience that’s unique, ensuring that your customers are satisfied with the products